Middle Moodles

This structured course aims to improve participants’ practical skills in digital marketing.

Thanks to this project the participants will be able to:

• Understand the basic concepts of digital marketing, including the advantages, limitations, and design
• Understand  of the various techniques/options for online presence and how to select suitable keywords for search engine optimization
• Acknowledge that there are various social media platforms and using them
• Understand how the effective management of social networks helps to promote and generate lead opportunities
• Use of social network management services, scheduling posts, and setting notifications.
• Understand of online marketing and advertising options, including the use of search engines, e-mail, and mobile marketing
  
• Understand and using analytics services to monitor and improve advertising campaigns