Course image Digital Marketing
This structured course aims to improve participants’ practical skills in digital marketing.
Thanks to this project the participants will be able to:
- Understand the basic concepts of digital marketing, including the advantages, limitations, and design
- Understand of the various techniques/options for online presence and how to select suitable keywords for search engine optimization
- Acknowledge that there are various social media platforms and using them
- Understand how the effective management of social networks helps to promote and generate lead opportunities
- Use of social network management services, scheduling posts, and setting notifications.
- Understand of online marketing and advertising options, including the use of search engines, e-mail, and mobile marketing
- Understand and using analytics services to monitor and improve advertising campaigns